Course detail


The eCommerce Mastery Certification is designed for those who want to build digital startups in local or international markets. Entrepreneurs who want to build startups and/or those who want to come up with startup ideas, learn strategies and market their brand. If you are a service provider or want to provide business consultation services, this certification is for you.

In this certification, you will learn about eCommerce marketplaces, their potential, business cycle, product research and uses of tools, effective strategies for sourcing and logistics, order management & customer support, report handling, marketing & awareness through social media channels and most importantly, financial management of your business. Build your own online store in Pakistan or anywhere and begin your entrepreneurial journey to generate substantial income that brings change to your life.



Time to Complete

6 months


After the completion of this course, students would be able to:

  • Understand eCommerce Marketplaces
  • Build product hunting and product selection criteria
  • Learn the effective ways of financial management of the business
  • Build and run your store in Pakistan or anywhere in the world
  • Create and market your product/brand
  • This certification is created for beginners (Min. 16 years older) who are looking to either get started with eCommerce or improve their existing eCommerce businesses
  • Must have a strong desire to build a Passive Income Business through eCommerce
  • A computer with an internet connection
  • Must have the proper mindset and be willing to take action
  • The Mentor Support (Face to Face & Online)
  • Chance to get approval of 1 product from the Mentor
  • A chance to learn from eCommerce experts
  • On-site
  • Online

Course outline

Sr. No.Contents
1Introduction to eCommerce Markets
Concept of E-Commerce
Difference of E-Commerce Platforms
Business Cycle of E-Commerce
Benefits of E-Commerce Market VS Traditional Market
Introduction to Local eCommerce Store.
2Introduction to Marketplaces
Amazon Business Models
Amazon Seller Central Walk-Through
Amazon User ID Handling
3Amazon Product Research & All the latest Tools & Techniques
Introduction To Product Research Tools
Category Analysis
Keyword Research
Product Research Techniques
Basic Patent Search
4International, Local Sourcing & Logistics
How to Find Suppliers On Ali Baba
How to Find Suppliers By Using Other Websites
Understanding Supplier Selection Criteria
Understanding Shipping Methods And Icon Terms
5Amazon Listing Creation Private Label
How to Negotiate With The Suppliers
Understanding Amazon Logistics
How to Place An Order With The Supplier On Alibaba
Do’s And Don’ts
How to Do Inventory Planning
How to Find Suppliers locally or in any other country
6Amazon Order Management & Customer Support
Order Management and Customer Support
Shipment Plan
Customer Support
7Amazon Cases & Report Handling
Amazon Cases
Negative Reviews and Negative Feedback Removal
Handling A-Z Guarantee Claims
Amazon Reports Handling
Amazon Trademark Brand Registry
8Advertising on Amazon
Amazon PPC
Lightning Deals
Digital Coupon
9Product Launch & Rank
What Is Launch?
What Is Ranking?
Different Methods Of L&R
Understanding Enablers Blitz Rank
10Financial Management of Your Business
How To Do Profit And Loss For Amazon Business
How To Make Cash Flow Statements For Amazon
How To Submit Daily Reports To Clients
11Amazon FBA Wholesale Amazon FBA Wholesale
Introduction To Amazon FBA Wholesale
Account Registration
Amazon Buyer Review
Software And Researching Methods For Amazon FBA Wholesale
Amazon FBA Wholesale Shipments And Calculations
12How to Have Effective Communication Skills
How to Communicate Efficiently
How To Engage In Local And International Forums/Groups
How to Have Effective Presentation Skills
13How To Present Yourself In Front Of Clients
How To Prepare A Professional Presentation
What Should Be The Body Language While Presenting
How Should Be The Tone Adjusted In Presentations
The first  steps to starting a Digital Startup
14Entrepreneurial Mindset
Ideation and Creativity for  Startups
Work on your business name,  contact number and address
Register your Business
Apply for the provincial trademark in IPO
Select the domain name for your website
20 sample business ideas
Understanding Your  Value
15Define your Offerings
Define your skills
Define your network
Product/Service  Prototyping
Market Testing and  Call/Meet FNF
Develop  your brand  ( Logos &  Websites)
16Create a Bio/Profile of business
Develop a price structure
Create and Design a logo
Develop website content
Create social media page
Marketing for Your Startup
17Intro To Facebook Ads
Manage Ads And Campaigns
Track Your Performance
Decide Your Audiences
Google Ads
Understanding Of Advertising
Understanding Keyword Research
Create Campaigns
Understand Your Performance
Where to  Attract Your First  Clients
19Marketing Segmentation
Buyer Personas
AIDA Model
Templates  to Develop Your  Business Strategies
20Lean Canvas Model
SWOT Analysis
Pirate Funnel
Marketing Mix
Marketing Funnel
Product-Market fit pyramid
Business Model
21Elements of Business Model
Business Canvas
Financial Forecasting
How to  Pitch Perfect your  Business in front of  Investors
22Business pitching
Types of pitching
Prepare elevator pitch
Prepare Pitch deck
Final Assessments

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